HOW IT WORKS
#BEYONDTHEHYPE
Auditable Instagram data built for deal negotiations.
Choose a handle
Enter any Instagram handle from our growing database. We curate athlete pools by sport and position with verified accounts only. Each pool is ranked by W.A.L.S.H. Authentic Engagement Rate so you can see how any athlete compares within their competitive tier. Browse rankings across multiple college and pro sports. New sports added monthly.
See the breakdown
WAER measures total audience responsiveness across all post types, blending Self, Sponsor, and Institutional engagement into one auditable score for deal compliance and negotiations.
Self ER is the average engagement per post on content the athlete creates and publishes themselves, including likes, comments, reposts, and shares divided by follower count. This is organic audience strength with no external amplification.
Sponsor ER is the average engagement per post on content tagged or featuring brand partners. This shows how audiences respond when commercial partnerships are involved.
Institutional ER is the average engagement per post from school, conference, agency, program, or official organization accounts. This measures reach generated outside the athlete's direct control.
Weekly updates
Your metrics refresh every week. WAER stays stable and auditable. No surprise drops from a single bad game. No stock ticker swings. Just real data you can rely on for deal negotiations.